The Irish Entertainment and media (E&M) industry is expected to increase at a 4.53% CAGR (Compound Annual Growth Rate) to €6.14 billion by 2026, up from €4.92 billion in 2021. This expansion is being driven mostly by increased internet availability and a huge rise in internet advertising.

People are spending more time than ever before consuming information, but in a more fragmented manner, thanks to the development of media gadgets. TV content can be seen live, recorded on PVR, accessed on-demand via OTT services, and accessed via mobile.