B2B decision making is non-linear, emotional, and messy-and marketers should embrace it.
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Posted Sep 27, 2023 6 min read
B2B decision making is non-linear, emotional, and messy-and marketers should embrace it.

Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that B2B marketers should be using to engage buyers with memorable narratives driven by intent signals.

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