By the end of this video, you will learn how to set up conversions in ActiveCampaign, track UTM parameters to gain deeper insights into your marketing channels, and automate follow-up emails based on user behavior.

Understanding where your leads come from and which campaigns drive the most conversions is essential for optimizing your marketing efforts. In this tutorial, we will walk you through how to use ActiveCampaign's conversion tracking feature with UTM parameters to measure campaign performance and automate follow-ups.
We will also cover how to analyze your conversion reports to refine your strategy and improve your overall marketing performance.