The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022
Associated with
Malachi Threadgill Malachi Threadgill
Monica Behncke Monica Behncke
The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022

In Forrester's evaluation of the emerging market for account-based marketing (ABM)
platforms, we identified the 10 most significant providers in the category - 6sense,
Demandbase, Jabmo, Madison Logic, MRP, RollWorks, TechTarget, Terminus, Triblio, and
True Influence - and evaluated them. This report details our findings about how well
each vendor scored against 10 criteria and where they stand in relation to each other.
B2B marketers can use this report to select the right partner for their ABM needs.
Forrester Report Prepared For Shea $astle With Terminus Software, *nc.
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