Digital transformation confronts enterprises and their marketing divisions with almost overwhelmingly complex tasks, with ever more diverse target groups requiring ever more concerted and concentrated collaboration across the company as well as with external partner companies. Marketing resource management systems, which we already took a general look at in our article on MRM systems, are here to help square the circle. In this article, we will give you an idea of how MARMIND® not only helps organize your marketing in a centralized way, but also of how to transparently manage it in everyday life, and the advantages you can benefit from.