Our CX Industry survey revealed something that we at UserTesting were thrilled to discover. CX was something that nearly 40% of respondents felt was "owned" by everyone in the organization. The Age of the Customer is here-gone are the days when customer research is limited to just a few individuals or a department. Today, CX belongs to everyone. That means that to compete in the evolving Experience Economy, companies need to empower everyone in their organization to better understand customers and scale their customer research efforts. If your company hasn't yet embraced customer research across the organization, it's important to understand the benefits of incorporating customer insight into your business processes.