Personalization is the name of the game when it comes to email outreach.

If you aren't personalizing, your results are going to be subpar.

Personalized emails deliver a 6x higher transaction rate than non-personalized emails.

According to a study done by Aberdeen, personalized email messages can improve your click-through rates by 14% and your conversions by 10%.

But what is real personalization?

Beyond just [first name] and [company name]?

Most personalization aspects are the norm now.

Meaning they aren't even a tactic. They're commonplace.

But that also means that most real personalization tactics take too long.

They take copious amounts of research. And research takes time.

Time that you simply don't have to waste.

Personalization can be tedious work, too. It feels like busywork that never ends.