Digital experiences are increasingly becoming the norm-especially now, in the midst of a global pandemic. Because of this shift to digital, businesses have pivoted to provide their customers the tools they need to be successful in this digital-first world. But if the tools needed to build digital experiences continue to become more and more user-friendly, how do you break through the noise to earn engagement and adoption? One option is by way of an empathy map.
"When people talk, listen completely. Most people never listen." ― Ernest Hemingway