Are you sharing your personal social login with others? If so, you need to stop (and get a new one). Here's why. You've got your hands more than full. After all, you're trying to balance a million different tasks ranging from budgeting, product and inventory management, and marketing. So, you create a few social media accounts then recruit someone (whether an internal team member or a third-party contractor or agency) to help you. That person needs access to your business's social accounts. So, you're tempted to just give them your personal login. Why not, right?