Showing Target Accounts Their EXACT Future with Interactive Demos w/ Andy Binkley from Tourial l Scrappy Playbooks

Scrappy ABM / Podcast Episodes

Associated with

Mason Cosby

Andy Binkley

1 min read

Showing Target Accounts Their EXACT Future with Interactive Demos w/ Andy Binkley from Tourial l Scrappy Playbooks

Scrappy ABM

In this episode of Scrappy ABM Live, host Mason Cosby discusses tailored account-based marketing strategies with Andy Binkley, Founder and CMO of Tourial. Specifically, they talk about how Turial runs interactive, personalized tech stack demos for key target accounts to provide value and demonstrate ROI.

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