Ross Christifulli discusses his company Consolidata and the role of funnels in marketing strategies. He shares insights on building a successful software company and the importance of creating offers and iterating. The conversation also touches on the trends in the funnel game and the impact of personal controversies. Finally, Ross discusses the future of AI and its potential impact on the market. In this conversation, Chad Kodary and Ross Christifulli discuss various topics related to AI-generated videos, product market fit, platform improvements, and scaling white label fulfillment. They also touch on the importance of UI and the potential of opening up the API to developers. Overall, the conversation highlights the ongoing development and growth of DashClicks as a platform.