The good news? B2B marketers haven't missed a beat with demand generation in our new virtual, low-touch world – And there are some pretty amazing events out there. The downside? The digital playing field has never been more crowded. 
Inboxes and feeds are overflowing with cold, generic outreach. There are thousands of virtual events happening every day, so why should a prospect or customer take time out of their busy day to attend yours? 
It's time to ditch the "traditional" way of doing things and embrace 1:1, conversation-based marketing. 
Join Sara Lieber, Event Marketing Manager at Drift, and Meisha Bochicchio, Senior Content Marketing Manager at Goldcast, as they explore how to enable conversations before, during, and after events to drive registrations, engagement, and revenue.