Watch selling is a fascinating niche within the clothing and accessories market because it runs the gamut from affordable to luxury brands that were traditionally sold through general merchandise or jewelry retailers. Increasingly, we are seeing watch brands build a stronger connection between marketing and online sales, just as we saw with luxury Apparel brand, Gucci.

With advertising budgets migrating online from print, we are seeing watch brands use their brand-building efforts to drive direct sales on brand-owned sites rather than hand over responsibility (and part of the profits) to third-party retailers.