5 min read
Email Tracking: Why It's Important to Your Business
According to OMC, an email intelligence company, 99% of bulk emails, like newsletters, are tracked. Why? Because email tracking helps businesses learn what content elicits a response from their customers. Gathering data like clicks, time spent on a website, or whether you buy something after opening that newsletter is all incredibly valuable.
The importance of email tracking is in the data it yields. That data helps you answer questions like the following:[read more....]
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