Associated with
Gordon Donnelly
Posted Apr 4, 2022
•
10 min read
Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two distinct yet equally pivotal metrics. In this post we discuss what CLV and CAC mean, how they're important, how they differ, how they're related, and how you can calculate each.
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