MMM: Spirit Halloween's Brand Strategy, Target Outspends Competitors in Halloween Advertising
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1 min read
MMM: Spirit Halloween's Brand Strategy, Target Outspends Competitors in Halloween Advertising

The NRF predicts that Halloween spending in the US will reach $12.2 billion this year, despite potential economic challenges. Spirit Halloween and national retailers like Amazon, Target, and Walmart's advertising strategies are analyzed during the holiday.

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