Associated with
Lauren Cuthbert
Posted May 11, 2020
•
8 min read
6 Things Brands Should Do When the Future Feels Especially Unpredictable
The timetable for reopening businesses following COVID-19 remains a moving target, and even more unknowns surround how people will be willing (or even able) to spend money in a recession. The future feels unpredictable for all of us right now. But there are several key actions your brand can take to manage that uncertainty today - while preparing for what comes next.
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