For many entrepreneurs across the country, Small Business Saturday presents an opportunity to expand your clientele and increase your Q4 revenue. With so many small businesses competing for buyers' attention, it is crucial that you create an effective marketing strategy that will stand out.

To help you start crafting a unique campaign, we've sat down with 10 small business leaders and asked them how they have approached and succeeded on Small Business Saturday in the past. Keep reading to learn how you can generate more customers this year!