The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA 4
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Ilya Chukh Ilya Chukh
12 min read
The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA 4

In this article, we talk about the latest marketing analytics trends. If ignored, they can bring many headaches to marketers and analysts responsible for collecting and preparing data for reports.

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