As VP of Growth at Mention [http://mention.com], Guillaume Cabane's job was
distilled to two key performance indicators (KPIs): increase the number of
signups, and increase the quality of inbound sales leads.

One day, he came up with an afternoon experiment that he thought might improve
both of these core KPIs simultaneously by leveraging the Clearbit Enrichment
API.

How did it go?

"Integrating Clearbit was the biggest impact investment of anything we've done
to date," he said. "It increase