Few things create mixed feelings among marketers more than emojis in marketing. Some marketers are staunchly against the use of emojis in marketing copy, deeming them too unprofessional except for maybe the occasional social media campaign.

Many marketers are fine with using emojis, so long as nobody's going overboard.

If you're on the side supporting emojis in marketing, you're far from alone. According to B2B database company ZoomInfo, each day, people send 10 billion emojis across the internet. Some of them have got to be marketers 😀

With approximately 3,633 emojis in existence as of this writing, there's one for every feeling and occasion.

In this guide to emoji marketing, we'll tell you how emojis can improve the appeal of your marketing content.