Associated with
Lavender Nguyen
Posted Jun 14, 2023
•
12 min read
Customer Experience Management (CEM or CXM)
Comprehensive guide on Customer Experience Management (CEM or CXM) and its role in improving customer satisfaction. It covers the definition of CEM, key components of effective CEM, implementation challenges and best practices, leveraging technology to improve CEM, metrics for evaluating CEM effectiveness, analyzing customer data, and case studies of successful CEM strategies.
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