Why Word of Mouth Is More Important than Advertising for Big Purchases
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Zontee Hou Zontee Hou
Posted Oct 11, 2018 4 min read
Why Word of Mouth Is More Important than Advertising for Big Purchases

How do you make decisions? Are you impulsive or are you deliberate? The study of behavioral economics tells us that all of us are both, dependent on the situation. We have two different systems for decision-making. We think fast and slow, as Nobel prize winner psychologist Daniel Kahneman would say. When the stakes are low, we are able to use our "automatic," system of decision-making.

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