It's easy to look at a Google Analytics (GA) certification as some great padding
for your CV when you should be looking at it as your team's secret weapon.

Google Analytics is now commonly used throughout SaaS organizations of all sizes
- from your devs to your product team to your SEO squad to your customer success
pros, everybody's using it. Just because it's there, however, doesn't mean
you're getting the most out of it. A Google Analytics certification can help you
do just that, but it can