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The Potential of App-to-Person SMS For Mobile Network Operators
App-to-person SMS represents a major revenue opportunity for mobile network operators. Globally, app-to-person messages are expected to hit 2.19 trillion by 2018, generating predicted revenues of $60 billion. The figures come from wide-ranging research conducted by UK-based industry analysts Mobilesquared. They surveyed more than 50 international mobile network operators and made a number of key findings:
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