Sales Training: Account-Based Strategy is Mission-Critical in Sales
Associated with
Tonni Bennett Tonni Bennett
Michael Pici Michael Pici
Mike Venable Mike Venable
Sales Training: Account-Based Strategy is Mission-Critical in Sales

By aligning marketing and sales around a unified best-fit group of target accounts, account-based marketing is B2B marketing at its finest. In this session, you'll learn why your B2B sales team needs to work closely with marketing on account-based activities and campaigns, and hear real case studies of B2B companies like yours that have seen success with ABM.