Why You Need RFM in the iOS 15 World
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Juste Rastenyte Juste Rastenyte
Posted Jun 16, 2021 5 min read
Why You Need RFM in the iOS 15 World

With the new Apple iOS 15 update, marketers will have to give up the open rate as one of their measures. Instead, we encourage ecommerce marketers to adopt the RFM model.

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