When it comes to omnichannel customer experience (CX), brands are able to boost sales while at the same time improving customers' experiences at various touchpoints. For example, one may think that access to online pricing on a smartphone or store kiosk might drive consumers away from stores - and even potentially to a competitor's site - however, that way of thinking simply isn't true. A recent Harvard Business Review study found that "conducting prior online research on the retailer's own site or sites of other retailers led to 13% greater in-store spending among omnichannel shoppers."

"In addition to having bigger shopping baskets, omnichannel shoppers were also more loyal," claims HBR. "Within six months after an omnichannel shopping experience, these customers had logged 23% more repeat shopping trips to the retailer's stores and were more likely to recommend the brand to family and friends than those who used a single channel."

So how can brands leverage an omnichannel approach that attracts new customers, increases individual sales, and builds a more loyal customer base?

Here's a secret: There's no formula for a successful omnichannel customer experience. Enterprise brands are all approaching omnichannel sales differently, and what works for one may not work for another. However, studying how other brands are approaching an omnichannel customer experience may inspire you to make changes to yours.

Take a look at how 4 brands are mastering omnichannel customer experiences across different industries.