The prevalence of marketing automation and Generative AI has made it increasingly clear that to maximize the impact of effective channel marketing in the economic upswing, traditional strategies and in-person events no longer suffice to drive demand.The prevalence of marketing automation and Generative AI has made it increasingly clear that to maximize the impact of effective channel marketing in the economic upswing, traditional strategies and in-person events no longer suffice to drive demand. The marketing frontier has changed, and so must our approach.