10 Ways to Wreck an Experimentation Program
Posted Nov 12, 2021 20 min read
10 Ways to Wreck an Experimentation Program

I've written a lot about how to create an experimentation program, improve data literacy, and promote a culture of experimentation.

Let's talk about the opposite: how to sabotage an A/B testing program.
Why Not Focus on How to *Build* an Experimentation Program? Why Focus on the

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