AI confusion, hidden in plain sight
2 min read
AI confusion, hidden in plain sight

Is your company's AI strategy creating skeptical customers? Our exclusive survey of 1,000 knowledge workers reveals a surprising paradox: the more AI is used, the less people trust digital content.

In this eye-opening video, we share key findings from mmhmm's comprehensive workplace AI study, including:

Why 67% of workers want to be notified when AI is being used
The unexpected "awareness gap" between AI adoption and perceived benefits
How daily AI users are 44% more likely to distrust perfect-looking content
The competitive advantage of maintaining authenticity in AI implementation