Email marketing is as important to e-commerce and online retailers as television and radio was to the corner brick-and-mortar store of yesteryear. Research tells us that over half of the people in the world will have an email account. That's big news for those looking to make sales email automation work for them.

There are even statistics that point to the fact that the average return for every dollar spent on email marketing is over $40 dollars.

Fair enough you might say, but what are some of the best practices involved? Here's a few ideas that you can use that lead to email success and higher sales.