As a marketer, you had likely put your email marketing on autopilot before leaving for your vacation to ring in 2020. So once you come back and start chalking out strategies for 2020, tap into the insights your automation tool has in store.

Apart from triggering emails based on your predefinitions, today's automation tools depict the complete buying journey of your contacts. If analyzed closely, these reports help you understand the tastes and preferences of your contact.