In a world where people associate salesmanship with phoniness (insert greasy car salesman here), what's missing is authenticity, both in your sales craft and in life generally.

Modern Sales Pros Expert and Sales Leader, Jeff Kirchick, believes in authenticity so much that he wrote a book about it and has made himself available to discuss his findings with us.

Join us for this fabulous discussion on the principles of sales in everyday life and how to write a book as a sales leader!