I Thought My Mission Could Carry My Business, But I Needed a Good Product Too
Posted Aug 10, 2022 9 min read
I Thought My Mission Could Carry My Business, But I Needed a Good Product Too

When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here's how she turned the business around to have a deeper impact in the long run.

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