Tracking email campaigns helps us determine their effectiveness and the extent to which our investments in them are paying off. Google Analytics is a powerful tracking tool that provides extensive insight into campaign performance without breaking the bank. Seasoned marketers tend to find using Google Analytics for email marketing relatively intuitive and user friendly, but there can be a bit of a learning curve for less experienced marketers with a more limited analytics skillset. The initial campaign set-up process requires significantly more leg work than the subsequent analysis, but once it's completed, critical insights about the performance of your emails will be findable simply by viewing your reports.