Associated with
Nathan Dennis
Posted Aug 17, 2022
•
8 min read
How to shift from a multichannel to an omnichannel marketing strategy in six easy steps
Suppliers can't focus on just one channel-a multichannel approach is better. An omnichannel approach, one that creates a seamless customer experience across channels, may be the most effective, as it creates a unified shopping experience. Switching from multichannel to omnichannel is a smart investment that provides buyers a unified customer journey. It makes sense why businesses want to make the switch. The next issue to tackle is the how. How do you switch to omnichannel marketing from multichannel marketing?
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