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Marilyn Mead
6 min read
How Ad Blocking Has Altered Digital Display Advertising
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As if ad fraud and viewability weren't enough to keep the online advertising industry up at night, over the past few years, a new monster has taken their place under the proverbial bed. It's ugly, it's mean, and it blocks your ads.
While adoption of ad blockers is on the rise, undoubtedly affecting publishers, many wonder if it has, in fact, affected advertisers and ad spending?
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