CMO Convo | Think before you buy your first ABM tech | Kristina Jaramillo
Associated with
Kristina Jaramillo Kristina Jaramillo
Will Whitham Will Whitham
Posted Jun 1, 2022 2 min read
CMO Convo | Think before you buy your first ABM tech | Kristina Jaramillo

Kristina Jaramillo believes CMOs are setting themselves up for long-term failure if they're building their ABM strategy around tech, rather than the core principles of ABM.