Go-to-market (GTM) motions in SaaS circles can be a bit confusing to grasp. In the early stages of your startup, you typically pick a lane and go or are even tempted to follow what other successful founders in your space have done. The best way to land on your ideal growth framework is to develop an organization-wide understanding of what's the best possible experience for your customer while not losing sight of your north-star. In other words-by being truly customer-centric. This blog delves into the how.