Associated with
Matt Heinz
CMO Coffee Talk 'Aha! Moment': The New Buying Committee Wears ... Skinny Jeans?!
New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. Marketing maestro Matt Heinz tells us what Millennial and Gen Z professionals crave in the new buying experience.
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