Associated with
Trevin Shirey
Jessica Bonacci
Posted Mar 14, 2022
•
4 min read
CTV Digital Advertising Basics: Reach a More Targeted Online Audience
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With more and more people cutting the cord, CTV digital advertising has become a popular method of reaching people online. In fact, CTV ad spend rose nearly 60% from 2020 to 2021, reaching $14.44 billion.
This newer player in the advertising game will continue growing as a larger number of people rely on the Internet to consume content.
So, what exactly is connected TV advertising?
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