Giving Tuesday – Non Profits and Local SEO – Goodwill v Salvation Army
Posted Jul 7, 2023 7 min read
Giving Tuesday – Non Profits and Local SEO – Goodwill v Salvation Army

Each year, around Thanksgiving and Giving Tuesday, there is a huge spike (+300%) in search queries for keywords around making donations. This brings into question, are donation centers optimizing their brand for local search in order to be found during the biggest days of giving?

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