The Great Attribution Debate with Andrea Lechner-Becker and Drew Smith
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Andrea Lechner-Becker Andrea Lechner-Becker
Michael Hartmann Michael Hartmann
Posted Mar 28, 2023 51 min read
The Great Attribution Debate with Andrea Lechner-Becker and Drew Smith

In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics.