Can you really run an effective ABM program without a six-figure budget? In this special re-release on Scrappy ABM, host Mason Cosby joins The Content Cocktail Hour to debunk the most common myths about account-based marketing-and share how Scrappy ABM generated $3 million in revenue using little more than a podcast, LinkedIn, and clear strategy.

In conversation with Jonathan Gandolf, Mason breaks down what separates "good marketing" from true ABM, the real reasons most programs fail, and why success has less to do with tooling and more to do with internal alignment. They also explore why marketing should start with finance when defining best-fit accounts, how to use content to support outbound, and what it means to sell ethically in B2B.

If your company is over-indexing on tools and underestimating alignment, this is the episode to reset your approach.