Case Study: How Bombora increased B2B marketing ROI using buyer-led content marketing
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Chae O'Brien Claimed Chae O'Brien
Posted Apr 19, 2021 4 min read
Case Study: How Bombora increased B2B marketing ROI using buyer-led content marketing
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Understanding the 'complexity' of Intent data 97% of B2B marketers believe that intent data will give brands a competitive advantage in the year ahead. But, like any new marketing tool, there's a steep learning curve and leading proprietary Intent data provider, Bombora realized they had to find new ways to tell a more compelling storyContinue reading "Case Study: How Bombora increased B2B marketing ROI using buyer-led content marketing"

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