Think about a favorite digital product you use every day.

What appears to us as users and customers is the result of extensive planning, collaboration, and refinement within the company that built the product. And the dynamic that drives this complex process forward is led by your product managers and engineers.

But when forming your team, it can be tricky to decide who to hire and when. The demands of building a product when you have limited time and capital can make it even more challenging to make the right choice.