You've spent a ton of time developing a successful social media strategy: writing, creating images, editing video, curating content, and analyzing engagement data for your company's networks. There's just one problem: your co-workers have no clue what's happening with your company's digital presence, and haven't even liked any recent posts.

As marketers, we sometimes get so caught up in reaching people outside our company with social media that we forget to interact with our internal audiences. I have five tips that can turn your co-workers into some of your biggest fans that will help drive social media engagement.