The idea for Canva came from watching non-designers trying to use traditional design tools. After years of development, the Canva team had built the first version of their product in late 2014. The inevitable challenge with launching a product for the first time is not having seen how people would use it. Giving the users a great experience in the first few moments was critical to Canva taking off. They needed to change their users' beliefs about their own design abilities and make users feel happy and confident to click around and explore. No short order!