Posted Sep 19, 2017
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4 min read
Aligning Sales & Marketing for Business Success - Workbooks CRM
Sound familiar? It's the sort of dispute that simmers away between marketing and sales functions in organisations the world over. It's frustrating for all involved, and it results in significant lost opportunity for the organisations: a 2015 survey from Gleanster found that of organisations lacking alignment between sales and marketing just 37% reach revenue goals and a mere 7% exceed them
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